How to Grow on Instagram: What Every Creator Should Know

July 11, 2025
7 min read
Jithin Chandra

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30-Second Summary

To draw in the correct audience, start by establishing your unique brand. This makes you stand out and attracts devoted followers.
Post consistently with high-quality material and use features like Reels and Stories to improve engagement. Keep up to date with trends.
Use data to understand your audience, and use hashtags and SEO to improve discoverability. Interacting with followers.
Make a professional media kit, network with businesses and influencers, and proactively approach potential collaborations.

Introduction

When it comes to social media, Instagram remains one of the most powerful platforms for business growth, personal branding, and community building. Standing out among billions of users requires more than just posting pretty pictures and trending reels. It demands consistency and authenticity. Whether you are a budding content creator wanting to grow on Instagram, a small business looking to grow, or someone seeking to enhance their digital presence, understanding the Instagram algorithm is crucial for growth in 2025. This 8-step guide will help you optimize your account and understand how to build a loyal following from the ground up.

Here is an 8-Step Guide on How To Grow Easily on Instagram:

Value and Quality

When you are a creator, you also need to think from your audience’s point of view. This means, keeping in mind that viewers will expect something of value from your account and your videos. As someone who runs an account online, it is your responsibility to provide these value-driven videos in high quality. Usage of eye-catching visuals, neatly explained videos (if educational), and properly polished reels to captivate your audience is a must and will make sure your content reaches wider audiences.

Value and Quality

Short-Form Content

As of 2025, Reels remain Instagram’s most potent format. No one wants to waste their time these days, and when a user is getting information worth 20 minutes in just 2 minutes, they will most likely opt for the shorter version. Reels have many forms, but at the core are fun, snackable videos with trending audio and clear hooks in the first 2 or 3 seconds. Posting algorithm-friendly reels on your account and doing this at least twice a week can help you stay ahead of the competition, if any. A food creator posting a reel, “Want a healthy snack in 30 seconds”? will immediately grab viewers.

Profile Optimization and SEO

Treating your account like a landing page with relevant content and keywords can make all the difference. Post relevant content and make sure it provides valuable information. For example, a travel creator posting “Budget Adventures” will make them gain traction easily. Implementing the usage of alt-text, great visuals, and searchable captions can help you stand out and become discoverable by new users.

Consistency

We all know quality beats quantity, but at the same time, consistency is key. Create a proper plan to fix how often you are going to post per week and month. Aim for 2-4 posts per week, whether it is reels, carousels, or anything else. Use optimized scheduling tools like Later and Buffer, which are tailor-made for Influencer Marketing purposes and will notify you of the best periods to post. Use the Instagram Live feature to take feedback from your followers as well.

Smart Hashtags and Captions

Another thing that is overlooked when you want to grow on Instagram is the usage of hashtags and captions. Implementing trending and niche hashtags on posts, preferably 5-15 per post, and adding location tags and algorithm-favouring captions that are rich in keywords, will invisibly help your account and help your posts and reels appear on the “For You” page more.

Aim for Genuine Engagement

150 or 2,000, no audience is small. Your role as a creator is to be active in your account and promptly reply to every DM or comment. The more active you are, the closer you get to your followers. Use interactive story features like Q&As and polls on stories and posts, so that your audience gets to voice out their opinion. Thus, a creator’s connection deepens with his followers, and your account will reach wider audiences through word of mouth.

Collaborate and UGC

If you are a micro influencer, try collaborating with bigger, experienced influencers to promote your account. If you maintain a larger audience, try to collaborate with both micro and macro influencers. Additionally, you can partner with agencies and create a successful influencer marketing bond with them to grow.

Leverage USG (user-generated content) and encourage followers to also create content. For example, a wellness coach partnering up with a micro influencer who makes nutrition-based videos for a recipe reel and shares UGC testimonials is a great way to grow. Approach brands that align with your work and focus on landing those deals, however small they may be.

Analyze, Refine

Use Instagram insights to check out the audience demographics, and also tools like Hootsuite to measure reach and engagement, saves, and growth. Look at what your audience demands and see where you need to improve, and at the same time, double down on what works best and fine-tune it. Take constant feedback, digest Instagram influencer tips from bigger accounts, and aim to grow authentically.

Conclusion

In 2025, growing on Instagram is not only about blindly chasing trends, but also about building real connections, creating content with a purpose, and showing up for your followers. Whether you are a creator, entrepreneur, or brand, mastering these eight steps can do your account a world of good. With the right mix of strategy and creativity, your Instagram presence can become a valuable asset.

If you are ready to take your Instagram growth to the next level, whether it is through brand collaborations or content strategy, a talent management agency can do wonders for your career. We at Confluencr are here to help. Drop an email at [email protected] to get in touch with us, and let’s turn your profile into a platform that delivers actual results!

Jithin Chandra

Jithin believes Influencer marketing is sorta like matchmaking, Jithin has been helping brands & creators find their right partners to create impactful content and long lasting relationships.