You’ve been creating content consistently. Your subscriber count is gradually increasing. Now your first thought will most probably be, ‘How do I get a sponsorship on YouTube?’ Whether you are a rising niche micro-creator or an intermediate, landing brand deals on YouTube can feel overwhelming. But here’s what will help you: brands are also looking for creators like you, and it’s just a matter of time before you get a sponsor. Let us now look at 7 proven ways to land your first YouTube brand deal, even if you don’t have a large subscriber count.

Build Your Channel

Before pitching to brands, ensure your channel is professional and consistently reflects high-quality content that aligns with a clear niche. Your channel should make sure you are seen as a trustworthy source that provides quality information and knows its audience.

Tips to establish your online presence:

1. Try to incorporate a channel trailer with your niche or USP
2. Try to use SEO optimized titles, and create playlists with good thumbnails
3. Practice consistency, and engagement will follow.

Be clear with your Niche and Audience

Do not try to appeal to every person out there; that will take you nowhere. A men’s grooming content creator is more likely to sponsor a product for men than a general vlogger, even if the latter has more subscribers. Brand deals pay creators:

1. Who have a defined niche like fitness, tech, or gaming
2. Those who are targeting a clear demographic, like a particular region or age group. YouTube analytics can be used to track user information and post accordingly.

Make use of Sponsorship Marketplaces

Marketplaces act as a bridge between creators and brands. They make the process of pitching and connecting easier and faster, especially for new YouTubers. Here are some good sponsorship platforms as of 2025 where you just sign up, add your stats, and apply to active campaigns directly.

1. BrandConnect by YouTube
2. Grapevine Village – Grapevine connects creators with brands and facilitates the production of creator campaigns for companies to use on paid socials
3. Influencity – Streamline your social media and influencer marketing with Influencity, an all-in-one platform. Manage, analyze, and optimize your campaigns for maximum output.
4. StarNgage – A platform that offers a best-in-class solution for all of your influencer marketing needs: campaign management, influencer engagement, and performance.

Media Kit Creation

A media kit is a portfolio of sorts for online creators that provides information about

1. The creator
2. Their audience demographics
3. Account/channel’s metrics and analytics (could include engagement rate and follower count),
4. Past collaborations with brands and their respective statistics.

Testimonials from successful collaborations and proof of your best-performing posts can add credibility to your account and will show brands you are ready to collaborate with them. Creating and keeping the media kit updated is a must for influencers looking for brand collaborations.

Pitching the Right Way

You don’t have to wait around to get discovered. Taking an initiative to send personalized messages to brands through direct messages or emails could easily put you two steps ahead of your competitors. Try following these steps to increase your chances of getting a sponsor for YouTube. Make sure your message/email includes:

1. A short and warm introduction
2. Be specific about why you love their brand
3. Tell them what you can offer, and also suggest some creative ideas that can help their brand
4. Make sure your media kit is attached. Brands have to make sure they know what you are talking about
5. End the message with a clear call to action, so that the brand can contact you as soon as possible if they are interested in taking things further.

Influencer Affiliate Programs

As a new creator starting out, you will have a hard time connecting with brands and reaching a middle ground on collaborations. This is natural, and one of the best ways to speed up conversions and increase your chances of landing a paid deal is by signing up for affiliate programs. Once brands see that you’re generating sales even through affiliate links, they’re more likely to offer you a direct deal.

Some good affiliate platforms are

1. Cuelinks – Cuelinks not only provides you with the best affiliate programs but also lets you manage them in the palm of your hand. They make affiliate marketing easy and rewarding.
2. Amazon Influencer Program – As a member of the Amazon Influencer Program, you are a content creator who provides recommendations to inspire your audience via social media and earn commissions.
3. ClickBank – You can make money with ClickBank as a vendor or as an affiliate. This popular network is free for affiliates and also works with Indian Sponsors.

Popular beauty creator Ankita Chaturvedi started small with affiliate marketing. She has now completed successful brand collaborations with Nykaa, L’Oréal, Plum Goodness, and others.

• Consistency and Analysis

Waiting for sponsors for YouTube videos should not stop you from uploading and improving your content daily. High numbers are attractive, but focusing on your channel and showing genuine growth is what will make brands like you more.

Try to remember to:

1. Stay consistent and always follow a schedule to keep up with regular uploads
2. Respond to comments and interact with your audience, and most importantly, stay open to feedback always.
3. Focus on quality over quantity. Experiment and try different varieties in your content.
4. Watch time across regions and age groups
5. Engagement rate (likes, comments per vie